Dec
22
Filed Under (Business) by admin on 22-12-2010

Social media networks are shaping a new era in the online community. The number of visitors and subscribers are increasing tremendously as we speak. A perfect example of the success of the social networks was Facebook’s increase in the number of visits by 50% during the last year.

The reason behind the success of these websites is due to the human touch they add to the digital world . Everybody is looking for old buddies from school , a friend they haven’t seen for a while or even get to know new people in their same profession or share the same passion .

Many charities and fundraisers have realized the unbeatable effect of social media as compared to any other online or offline marketing tool. Many have started to build their own websites and started to build social presence in the major social sites , build groups , post articles and become active members in these sites.

“Too poor to donate? Digg to help sick kids! Let’s raise Awareness!” Awareness caught my attention while I was using digg.com a social media site . This charity project used digg to promote their Christmas campaign for gift donations for sick children. They were asking for the visitor help to digg their post to reach as many people as they can and a generous contribution will be appreciated .

On Facebook you can easily find hundreds of charities building their groups to raise awareness of the visitors and invite them to contribute. These groups are at finger tips away from you , All what you need to do is search the groups for charity or fundraising and then the decision is up to you.

Social websites were also built with the sole intention of funding charities and raising the awareness of online visitors of the importance of the social contribution to the success of any charity project. Squidoo is a social network that came to existence with thoughtful understanding of the commitment of any business to their community while maintaining the limit of profits to maintain their on going activities. They provide a mutual interest for the visitors and the charity projects. Squidoo enables anyone to build a page on a subject that they have passion about ,write as many pages as they like, then Squidoo uses advertising on these pages. The revenue is these advertisements is shared between the page creator and a charity project. They also offer the choice of donating all your income to the charity you choose from a list of charities that they sponsor.

Donations are the back bone of any charity and fundraising which originate from the social contribution to the mission and the work of the volunteers dedicating their time and effort to its success. No doubt that social media networks made it easier for them to reach people at the ease of their homes. They can easily add a smile on a sleepy face feeling that they did their dues to the society.



Dec
14
Filed Under (Business) by admin on 14-12-2010

Being an entrepreneur is challenging.

That’s an understatement. Ask anyone who successfully runs their own operation and they will probably tell you that it’s the most demanding, and the most rewarding undertaking of their life.

While many entrepreneurs recognize characteristics such as knowledge, passion, and perseverance as being prerequisites for success, many don’t take the time do define what success is, and how they will measure it. This results in unrealistic expectations, or worse, measuring their success against the successes of others.

Every year it’s estimated that over 60% of new businesses fail. With a staggering and eye-opening statistic such as this, one should seriously ponder the question, to be, or not to be an entrepreneur, when considering entrepreneurship as an employment option.

Often overlooked at the outset of entrepreneurial endeavors are the requirements for success, which can be viewed as “phases” of development.

While they may vary in accordance to endeavor or industry, the first, and perhaps most critical phase, is market research – which has one purpose: to help you thoroughly understand the market that you are attempting to achieve profits in.

Too often, would-be entrepreneurs make an emotional decision to take a product or service to the marketplace without evaluating its viability. It’s always a mistake. Once met with the daunting task of marketing and differentiation, they buckle under pressure, and eventually fold.

In order to find your place, and your success in any marketplace, you need to not only understand the history, conditions, trends, and status of your market, but your competitors. In doing so, you find your target audience (those who will most likely value and purchase your services or products), and your niche (a particular product or service that you’re distinctly able to provide).

It’s not uncommon for novice business owners and upstart entrepreneurs to be delusional about the novelty of their products or services. This type of delusion breeds false confidence which can hinder your progress, and is detrimental to the life your new business.

You may not know of competing entrepreneurs and businesses offering similar services and products, but your target audience does. So does the bank from which you may attempt to secure a loan. It’s almost a guarantee that you will not be given a loan if you say that you have “no competition.”

Even though market research, and the information uncovered while conducting it may be vital, so is the need for start-up capital. Businesses need money to go like cars need gas. Undercapitalization is cited as one of the top reasons for business failure by the United States Small Business Administration (SBA).

Once you’ve cleared the research and start-up capital hurdles, the management hurdle looms just as large. Properly managing the day-to-day operations of your business is just as consuming, and should be done by someone who has skill and experience in doing so.

Your market research enabled you to discover that there was a market for your products and services, your marketing plan will help you to get people to discover your products and services, and purchase them.

Many people (and business owners) allocate the lion’s share of their operational budget to marketing efforts. It makes sense: you get back what you put out, right? Not necessarily.

Marketing always comes down to perceived value and desired benefits.

The real value of what you have to offer – product or service – should not be incongruent between how good it really is, and how good you made it seem with your marketing efforts. If so, your success will be short-lived. Eventually, such practices will come back to haunt you because word of mouth is very powerful, and is still one of the most effective marketing strategies.

If you successfully clear the research, management, and marketing hurdles, you need to be very mindful of business laws and taxes. I always recommend consulting with to a established business and tax attorneys about this aspect of your business. It’s worth it and it pays for itself in the long run.

Finally, there are the other miscellaneous items that while small, loom very large in the grand scheme of your success and happiness as an entrepreneur. No sick, vacation, or holiday pay; no 401K; unstable monthly income; longer work hours (maybe 12 hours per day). And this is before considering common issues with vendors, clients, and employees. Let alone factoring in the impact on your personal relationships due to time constraints caused by the growing attention demands of your new business.

In the end, it really does come down to passion.

If you are passionate about whatever product or service you have to offer, and passionate about your belief that it solves problems, fulfills needs, or caters to desires, you can overcome many hurdles with limited resources.



Dec
07
Filed Under (Business) by admin on 07-12-2010

If you’re like me, you will love to eat out. Coming home from work and having to cook my own tea can be a real drag – so eating out is always really tempting.

But the problem is, I like eating out at least twice a week – and that can really add up. Just last month I spent so much on eating out, that I didn’t actually have enough money left to buy food in from the local store.

So, I did a bit of research and found a few ways I could eat out for less, and I’m going to share them here.

Look for special ‘weeknight’ offers

Some of your local restaurants may offer special ‘weeknight’ promotions – for example 2-4-1, or two meals for a set price.

These can sometimes be hard to find, but it is worth searching for them. Remember, restaurants want your business, so there will always be an offer on somewhere.

When you find a restaurant that has an offer on a particular weeknight, you may decide to go there each week – providing the food/service is satisfactory.

Save coupons/discount vouchers

One of the best ways to save money on your meal is to use coupons or discount vouchers. Some restaurants will hand these out to you once you have eaten your meal, meaning you get to use them next time. However, other restaurants may either publish their coupons online, or put them in the local newspapers – so keep your eyes peeled.

You might find that some places actually put discount vouchers on the back of receipts.

Eat at a cheaper restaurant

This is an obvious way to eat out for less, but it works. If you find that you are spending too much on your restaurant bills, then look for a cheaper restaurant – there will always be one (providing you haven’t already found the very cheapest!).

Some cheaper restaurants are actually better than the more expensive ones. This may be because expensive ones are known to set their standards very high (hence the high prices), but some of them cannot reach the standards needed to justify paying a high price for a meal – whereas cheaper restaurants may try harder to compete with the more expensive ones by offering more choice on their menu, or giving you larger portions, or better service, for example.

Split the cost of the bill

Finally, when you receive your bill, why not split it with the person you’re eating with? This is only really possible if you are eating out with a friend/partner – rather than eating out with your kids.